Many retail businesses benefit from aggregating, particularly those that sell consumables. Take restaurants for example, you’ll often find them clustered together in a particular part of the city centre. Clustering attracts visitors. They may not visit you on their first trip but the ambience of the area brings them back and everyone benefits.
Uk vineyards can’t do that in real life but they can on the web. Online you have the opportunity to be in more than one place at the same time. The social networking revolution of the last few years offers the opportunity to maximise your exposure at very little cost. The expense is actually the time it takes to maintain the various accounts, which if you are selective and plan properly is perhaps no more that a couple of hours a week.
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